Media auditing is a highly complex process and the necessity of auditors as a vital tool in the advertising expenditure, compliance and performance area has never been more important and their role as trusted partners more valued. In a challenging economic environment, every dollar has to work even harder than it did before. Research shows that media auditing plays a key role in placement quality, pricing and assessment of marketing programs. Regular audits can build an even greater confidence in 'ROI' figures.
PAShas monitored and reported compliance on advertising placements since 1995 and identified over 23% of them as non compliant to client specifications. Media Auditors occupy the middle ground between advertisers and agencies. Marketing must use them to get a bigger media 'bang for the buck'.
The network of audit professionals of Print Audit Services (PAS) provide a range of audit services to assist advertisers in achieving their advertising objectives, managing their expenditures and improving their advertising performance. If you are not familiar with our company and your first contact with us is online: We would be pleased to hear from you! Please let us know what your needs and questions are, we will be more than happy to help.
You can reach us in New York at 631-243-4572 or in Chicago at 773-792-1880. We are looking forward to hearing from you. You can also contact us at our e-mail address info@printauditservices.com.
Media auditing is a highly complex process and the necessity of auditors as a vital tool in the advertising expenditure, compliance and performance area has never been more important and their role as trusted partners more valued. In a challenging economic environment, every dollar has to work even harder than it did before. Research shows that media auditing plays a key role in placement quality, pricing and assessment of marketing programs. Regular audits can build an even greater confidence in 'ROI' figures.